Business need: Identify and prepare images worthy of being stock footage from over 10,000 rolls and trims
Demand for stock footage has never been higher with Amazon, Apple, Netflix and other new movie and programming markets. That’s why many archive owners are looking at their collections anew, beyond traditional historical and cultural archiving perspectives.
One of Hollywood’s oldest production studios holds an extensive collection of movies dating back to the advent of commercial cinematography—over 10,000 rolls of “B” camera rolls and trims—a treasure chest of rare and unique images for monetization.
But a collection of that size presented a daunting task for the studio’s internal operations, complicated further by the fact that they were captured on nitrate film, which requires special handling because it’s fragile and highly flammable. Nitrate was used in the earliest days of cinematography and photography, until it was replaced with noncombustible safety film.
Business solution: Provider with both nitrate film and digital media expertise
Seeking a reliable vendor with both nitrate experience and film digitization and cataloging capabilities, the studio selected LAC Group. Working in collaboration, the two teams established standards for image identification and physical condition to identify and select the most desirable ones for stock footage.
A key part of any film-cataloging project is naming and tagging the images for searchability and future access, known as metadata. LAC Group’s content team provided accurate and consistent metadata and also saved the studio many hours of time by entering all cataloged footage directly into its media asset management system.